Autos - Autonomous Public Transportation Company
Autos is a logo design experiment for an imaginative Autonomous Public Transportation Company. With it's Electric Driverless Minibus fleet it will take you to your destination safely. The goal in this exercise was to make a symbol that feels fresh, safe, and environmentally friendly.
Shape
The simplified silhouette of the symbol represents an electromagnetic wave, that the car uses to detect it's surroundings. That hints it's autonomous abilities. It also can be interpreted as an eye watching the road.
Color
The Color Green represents the clean, and the environmentally friendly aspect of the brand. It also restful and relaxing color to the human eye, which puts the passengers at ease, and make them feel safe.
Font
The custom made font has rounded and light letters which conveys smoothness, no sharp edges, and feels friendly and trustworthy. The "Autos" font is independent, and can be used as a secondary logo.
