Apogee - Space Transport & Tourism Company that will take you anywhere on Earth in less than 30 Minutes.
Apogee is a logo design experiment for an imaginative Space Transport & Tourism Company inspired by Elon Musk's idea of using his SpaceX's BFR as an Earth to Earth transport vehicle. The challenge was making the logo feel appropriate to the company brand and mission, and reflect the brand qualities through the logo attributes.
Colors
The Deep-Blue color conveys in this scenario calmness and peacefulness as one might feel when floating in space and viewing the planet from far distance. Blue also hints the color of the planet.
Font
Using All-Caps, Italic letters suggests Bold and Fast, yet Slim, Tall and Light weight that represents the weightlessness of zero-g, and keeps the harmony with the deep-blue color and it's contribution to the brand feel.
Using All-Caps, Italic letters suggests Bold and Fast, yet Slim, Tall and Light weight that represents the weightlessness of zero-g, and keeps the harmony with the deep-blue color and it's contribution to the brand feel.
