This passion project began in early 2022 and continues to this day. It's a playground for highly dynamic, interwoven systems and components, with satisfying micro-interactions as the cherry on top. The web app fetches data from NASA's API, processes it through orbital equations to calculate current planetary distances, and presents it all in a clear, interactive infographic. Over the years, this project underwent multiple updates which were planned, executed and thoroughly documented into a detailed version history log.
As part of the "Total Design" course at Bezalel Academy, we were tasked with designing a distinctive and timeless visual system for the institution. The timing coincided with the academy's recent move to its new campus, requiring a brand that would mark a new chapter in the academy's rich history. The visual identity had to align with the current state of the art while serving as a versatile platform for the institution's diverse content—subtle yet precise. The final system proved effective, showing strong adaptability across multiple content types and formats.
As part of the "Branding 101" course at Bezalel Academy, we were tasked with creating a new fictional brand from scratch. The process began with research, followed by developing a unique brand strategy, which we then translated into a visual identity. The production phase became the project's standout feature. From sourcing materials, partnering with professional service providers and craftspeople, all the way to hands-on product prototyping—all under a tight deadline. To top it all off, we wrapped up with a studio photoshoot to showcase the passion and effort invested in this project.
This project was part of JLM-IMPACT's "Community Power" Innovation Lab. The lab brought together students and faculty from multiple universities and academies to develop solutions for socio-energetic challenges arising from the shift to electric-based transportation. Throughout the program, teams gained design methodologies and entrepreneurial skills under the mentorship of industry, government, and academic experts. This project, named "Energize" was awarded first place at the lab's conclusion.
Energize
Team Members: Reuven Frank, Sigal Kaplan, Nadav Navon
About
Hi! I’m Reuven, a graphic designer with experience in the marketing and advertising industry.
More recently I fell in love with web design and development, while honing my branding skills as a visual communication student at Bezalel Academy Jerusalem.
What interests me the most is how tailored micro-interactions can enhance usability and user experience, and how good branding can build communities and a shared sense of purpose.
Contact
I would be especially excited to collaborate with educational and environmental organizations and companies on new branding and web projects, or any other experimental project.
